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The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.

Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.

This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.

The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.

This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

This study aims to explore supply chain disruptions during the COVID-19 pandemic in the small and medium enterprise (SME) sector in Oman. This study analyzes the impact on selected supply chain drivers – facilities, inventory, transportation and sourcing. It further intends to explore whether the supply chain challenges faced by the SME sector in Oman impact their overall performance.

This study follows the quantitative technique of structural equation modeling to examine the proposed hypotheses. Data were collected electronically from SME managers/owners/entrepreneurs. All items were adopted and measured using a five-point Likert scale. One hundred and four complete and usable responses were received and considered.

The data was analyzed using SPSS and PLS statistical software. The model has been supported empirically, and the results showed a significant relationship between supply chain drivers and SMEs’ overall performance in Oman, except for supply chain inventory. The results have demonstrated that the COVID-19 pandemic has affected the SMEs’ supply chain drivers in Oman and, consequently, their overall performance.

The results of this research can drive the development and implementation of a supply chain management strategy. This research will help policymakers induce the performance of SMEs affected by the COVID-19 pandemic. It would further enhance strategic sourcing and supplier performance considering the developed practices associated with the resource-based view.

The originality of the current study lies in its ability to empirically test two models within the Omani SMEs context while considering the supply chain drivers as a single variable or dividing it into four separate independent variables. This study would provide a preview for scholars for such empirical investigation and serve as a reference for policymakers and practitioners to maintain a management system of crises that may protect the SME supply chain drivers.